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Thryv vs.’s All-In-One Fitness Business Software


Manage and Grow Your Fitness Business Better with Learn more below.

Choose’s All-in-One Fitness Business Management Software. Review our head-to-head Thryv software comparison and see for yourself. Get a custom web and smartphone app designed for your brand with additional customization available throughout your custom-built software. Grow your business, turn leads into clients, and increase revenue.

Managing your fitness business can be a challenge but, with the right software, you can make your life easier. The decision is an important one, and should not be made lightly, which is why we’re here.

In this article, we will be reviewing Thryv. We’ll take a look at the company overall and then get into the nuts and bolts of features, target industries, and pricing. Near the end, we’ll mention a few of Thryv’s top competitors and how their products are priced in comparison.

In the midst of our review, we will also note how compares to Thryv and tell you why we think is the right fit for your business. We feel our software is more than capable of helping you manage members, increase revenue, and ultimately grow your business.

The fitness industry, overall, is one that is constantly changing and adding new elements. As a gym owner, you want to work with a software company that can easily adapt to the changes in the industry so that you are set up to succeed no matter what the climate might be. is able to adapt because every area of our software can be customized to fit the exact needs of your business. In short, our software can change as often as your business needs change.

If you want to work with a fitness software company that can be tailored exactly for your business, request a demo today.

Fitness Pros Who Trust

Thryv Software Review
Thryv is a software and marketing company whose focus is on the success of small businesses. Through the use of technology, software, and marketing they aim to provide small business owners with all the tools they need to grow and be successful.

The company caters to over 20 different industries with health and wellness making up only one of the categories. Having software that is usable by such a wide variety of industries is beneficial for Thryv, but it can be a hindrance to your business. It means that the software is not specifically built for your industry, which some users feel is a problem.

“There is so much that the software can do that it is almost overwhelming. And there are some features that we just won’t ever use.” (Capterra)

Even in its feature descriptions of the health and wellness category, Thryv is not overly specific to exercise. The website discusses how that portion of the software can be used for medical purposes as well, meaning that even within a single industry, there are multiple focuses.

The software does provide scheduling, client management, and communication features but they are available for broad use across multiple industries rather than focusing on fitness businesses.

Thryv vs

A big difference between the two software companies is that Thryv tries to serve a wider range of business types while focuses on fitness business management. As a fitness business owner, you want a company that knows the exact needs and functions of your industry. At, we don’t try to provide for just any business, we want to provide for your business.

Another big gap between the two companies is customization. This goes hand-in-hand with a focus on a specific industry. Since is built for fitness, we can easily customize our software to match the needs of your specific business. Thryv, on the other hand, has a more broad focus in business management and, therefore, does not offer customizable features in its software.

Unless otherwise stated, all images and reviews below are of/about’s All-In-One Fitness Business Management software platform.

Fitness Business Management Software

As we have touched on a number of times, Thryv is not specifically a fitness management software. They focus on small businesses in all different types of fields. If you are reading this comparison, you are probably a fitness business owner trying to find the best way to manage your business. Since is built for fitness, we are your solution.

Our software is truly all-in-one, meaning you can do everything you need to from one place instead of using third party platforms to perform certain functions. If you are used to a certain application to manage a specific part of your business, we can make sure it is integrated with our software so you can continue to do everything within our software.

Your employees will have no trouble learning how to use’s software, which ultimately saves your business time and money in training. Let’s take a more in-depth look at some of our features:

Client/Class Scheduling

Thryv offers a client scheduling feature in its software but it is not specific to the health and wellness field. Essentially, you can simply match a name to a timeslot without having much additional information available in the booking. The company does not appear to offer an area for class schedules. has everything your gym needs to schedule clients and view their information all in one place. You can see their trainer, workout program, billing information, and progress all from one area. We also provide class schedules, for multiple studios, that can be sorted by instructors, class types, date, time, day of the week, or any other category you choose.

Gym/Facility Management

An important part of gym management is making the tough decisions needed for growth. These decisions can only be made if you are provided with the right information, which is why the reporting features from are so helpful. You can run reports on revenue, class attendance, membership growth by month, yearly personal training sales, or whatever other customized reports you find useful. also allows you to manage your staff within our software by creating schedules and tracking payroll. We will work with you to provide the features you feel are most beneficial in managing your fitness business.

Client Automation

Both Thryv and offer automation to help with client communication, however, Thryv delivers more basic messages like “happy birthday” or “we miss you.” offers a much more broad range of automated features that can be customized as you see fit. Some of our more popular examples are:

  • Automatic Emails and Texts
  • Automate Workout Delivery
  • Automate Resource Delivery
  • Automate Assessment Delivery
  • Automate Reminders/Alerts via app, text, and email

Dedicated Zapier Support already offers an ample number of integrations within our software, but we realize that you may have existing tools that you feel help make you successful. If these platforms are not already integrated within our software, our partnership with Zapier ensures that you can continue using everything you are used to.

Zapier has over 2,000 apps to choose from so that you can be certain that the function of your business will remain smooth. Our partnership with Zapier allows you to integrate your web apps so they can share data, automate information passing between your apps, and innovate faster processes that help you get more done.

Dedicated Account Manager

At, we place a high priority on customer service. For this reason, we provide all of our clients with a dedicated account manager to help them through every step of the process for as long as they are with us. Many companies will set their customers up with someone to help get them started, but we want someone to be there with you for the entirety of your relationship with

If your website needs to be redesigned, your account manager can get it done. Maybe your business has grown in a way that dictates you setting up an e-commerce store. Your manager won’t hesitate to help you navigate the process. Alongside our world-class development team, your account manager is there to help you succeed whether the task is simple or complex.

Customized Software

As a business owner, especially in the fitness industry, you need your business to stand out among your competitors. This is accomplished through customization which means making your software look and function in a way that is unique to your business.’s software is completely customized to fit your needs to that it contains the exact features you need for your business to stand out.

Thryv does not offer these customized features for its clients.


Your brand is a visual representation of everything you want potential customers to know about your business. This includes a logo, colors, and photos that send a message to your target market. helps you send this message by customizing your software to include your brand.

iOS & Android Apps

Both Thryv and provide iOS and Android apps for their customers, but only gives full customization. This means that your brand will be the focal point of your apps so that your members connect to your business every time they use the app. They are not just using an exercise app, they are using your business’s app.


Much like apps, both companies provide their customers with a website, but only offers full customization. A website is a place that your current and potential members will go for information, so you want to make sure your business stands out from the start. Your website will feature your logo and color schedule, as well as provide pictures or other elements you feel will help tell the story of your business from a visual perspective.

Here are a few of our key features:

  • Responsive
  • SEO optimized
  • Unlimited theme changes
  • Built to convert visitors to leads
  • Custom graphic work
  • Google Certified Partner
Security Features realizes how important it is for your customers to trust you with their information. Our goal is to provide you with the same level of comfort that you want to give to your members. Some of our security features include:

  • SSL Secure
  • Privacy Shield Framework
  • Google Cloud

Marketing Integrations

Your ultimate business goal is to grow, and marketing is an important part of that. provides you with a large number of built-in marketing integration so you can reach a more broad audience. For those tools that do not organically integrate, however, we do still have our partnership with Zapier to keep everything manageable from one place.

Some of our more popular integrations include:

  • MailChimp
  • ConstantContact
  • ConvertKit
  • Zapier
  • Google Analytics
  • Facebook Pixel

Grow and manage your fitness business better with

Workout Software

When it comes to workout software, there is no comparison between Thryv and Only features this capability. This also means that gives your fitness business a higher potential for growth because our workout software can be utilized to help you offer more products and services or add value to existing ones.

Since Thryv does not include a workout platform in its software, the following related sections will focus on’s features.

Workout Creator/Logger

Many gyms can be successful by simply opening their doors and letting members or personal training clients complete a workout. To drive growth, however, you want to do something to set yourself apart from your competitors and show extra value to your members.’s workout creator/logger helps your members and clients have a more interactive fitness experience at your facility. Instead of completing a workout or training session and then just leaving, your clients have the option to track their workouts within our software. This helps them to see progress, over time, which helps keep them more motivated to reach their goals.

The workout creator gives your business the opportunity to connect better with your clients, in different areas of training, and also opens up the possibility for selling workout-related products as part of your e-commerce platform. We will discuss that further, shortly.

Our workout creator/logger provides users with endless possibilities for delivering workouts, tips, and encouragement to clients in any scenario, including:

1-1 Training

Personal training, in a one-on-one format, is common to most gyms. This is likely a key area of revenue for your business, so you want to figure out how to capitalize on it and bring in new clients. One way you can accomplish this is by using’s workout software to add to your client’s experience.

Instead of completing their workout and then forgetting about it until next time, your clients can have an interactive experience by viewing their workout before they start and after they’ve completed. They can also log results themselves, or have their trainer do it, so they can compare results in future workouts.

Group Training

Group training is another popular feature of many facilities because it normally cuts down on the cost to your clients, provides them with extra motivation, and potentially increases your revenue by training more people in the same time frame.’s software can easily accommodate groups of various sizes. They can all still view and track their workouts, whether they are with a trainer or just following a workout plan together.

Online Training

As our world moves to an increasingly digital platform, the fitness industry is following suit. Online training is gaining popularity and your gym should have the option to provide this service.’s workout creator and logger is a perfect fit for facilities that want to offer online training.

It is easy to communicate with your clients by using our platform and you can automate the delivery of the workouts you create so that you are saving time. These features allow you to work with a higher number of clients, because of the time you save, which will lead to an increase in revenue. Best of all, our exercise library makes it super easy to create workouts.

Exercise Library

Having a pre-built exercise library can be a huge bonus for fitness businesses that choose to create workouts within the software they use. It certainly saves time by allowing a drag and drop method of workout creation from a list of exercises that are ready to be used.

While having a pre-built library certainly has its benefits, and should be available as an option, wants to give you more flexibility, which is why we provide a way to upload custom exercises.

Custom Exercises

When your clients see video demonstrations that feature a staff member they are familiar with, it makes it easier to feel the connection to your facility. This connection is important because it places a higher value on the product you are putting out there. It shows your clients why they should pick your workout as opposed to one they could find off of YouTube or another on-demand platform.

TV Workouts

Your clients already will have the ability to watch video demonstrations of exercises in the workouts you’ve created for them, but you can take it further and add extra value in other areas.’s software allows you to cast videos onto a TV screen so that your clients and class participants can continuously see proper form while they are performing a given exercise.

E-Commerce Software and Thryv are both set up to be able to accept payment, however, Thryv is not necessarily set up for e-commerce. What we mean is that there are no online stores from which clients can select a product or service and then make a payment. Instead, businesses using Thryv send invoices or accept payments for services manually. wants to make your life easier than that. With our software, you can set up an e-commerce platform so that your customers can select and pay for items themselves. As an added bonus, you can use our software to sell workout-based products and services as well.

Payment Processing

Thryv partners with Paypal, Square, and Stripe in order to accept credit card payments. Again, however, these payments come from manual invoices that are created by your staff rather than from your customers purchasing from an e-commerce platform. also uses Stripe for safe and secure payment acceptance from the products and services sold via your e-commerce platform. You can accept payments from members for a single product, their personal training sessions, group fitness fees, or their entire accrued monthly bill.

Sell Products

While Thryv does not provide you the opportunity to sell products in an e-commerce format, wants to give you every opportunity for additional revenue. Selling products can bring in more income and can also help promote your business. You can put your brand on shirts, hats, water bottles, or even sweat towels and make everything available for purchase within your store.

Sell Workout Plans

In most gyms, there is a large number of people who are not necessarily interested in working with a personal trainer but would like some guidance in the form of a workout. These people usually have a goal in mind, whether it is to build upper body strength or run a faster mile, and you can use’s software to develop pre-made workouts that are available for purchase.

By creating workout plans that can be sold many times over, you are investing a relatively small amount of time for a much larger return.

Offer Online Workout Memberships

There are also people who frequently want to change their workout routine but do not want to have to select their own plan for your list of pre-built products every time. For customers like this, you can use’s software to create online workout memberships.

The workouts you create would be delivered to membership customers on a recurring basis at the frequency of your choice. Since the workouts are pre-made and delivery is automated, your trainers will only have to invest initial time. After that, your revenue stream will continue to grow without you needing to add more time to the project.

Sell Workout Challenges

People tend to get excited about the chance to overcome an obstacle, whether it is individually or as a team. As a business owner, you can capitalize on this by selling workout challenges to your members. For example, you could issue a challenge to run 50 miles in a month. Members would pay a small fee to join, log their progress in your software, and you could reward a lucky winner with a prize such as another service at your facility.

Not only are you making money via the sign-ups, but you are getting people excited about your facility and exposing the winners to other services you offer. The more excited you can get people about what you offer, the more they will talk to their friends who may end up becoming members as well.

Performance Health Software

Keeping a member or client is easier than recruiting a new one and the best way to accomplish this is by showing them the value of what you are offering. Many times, you can display the value of your gym by showing your clients exactly how you can help them reach their goals. This can be done using’s performance health software.

You start by establishing a baseline of data, that is applicable to the member’s goal, and then re-testing in the future and comparing the results to the baseline. As you do this, your clients will see what they are accomplishing with their membership and are likely to be open to hearing about other services you offer.


When you give an assessment to a member, client, or potential client, the tests should be applicable to his or her goals. For instance, there would be no reason to issue a one-rep max bench press test for a runner who wants to decrease his or her mile time. That is one of the great things about; you can customize your assessments so that they are unique to any client with any type of goal.

Performance & Measurement Reports

Once you have given an initial assessment and recorded the relevant data, you can show your clients how they have progressed by re-assessing them, after a given period of time, and comparing their results. With, you can automate the delivery of these results, progress photos, and even reminders for setting up the next assessment.


Even though we are a fitness software management company, realizes that proper nutrition is a large part of accomplishing any fitness-related goal. That is why we have created a nutrition tracker in our software. We want your clients to be able to log their food and your trainers to be able to give feedback if it is within their scope of practice.

Thryv Software Pricing

On its website, Thryv does not provide any information in regards to its pricing. It also does not make any suggestion as to whether or not pricing changes based on the industry you want your software to work within.

Thryv Software Competitors

Below is a list of four of Thryv’s top competitors and the pricing levels associated with each. We realize that, because Thyrv does not make pricing available, it is difficult to compare it against its competitors. Regardless, we felt it was important to give the information. Please note that prices are accurate at the time this comparison was written.

The Bottom Line: Pros and Cons

We hope that we have shown you why is the right choice for your business. We focus on being the right fit for your business in your industry, rather than trying to fit with your business in one of many industries.

We have covered a lot of information in our review, and we want you to be sure of your decision. Let’s look back at some of the key takeaways from our comparison.

Thrv Cons

Thryv seems to have a difficult time adapting to the specific needs of individual businesses. This is partly because they try to dabble in so many different industries and partly because their software is not customizable. One user says:

“It’s a ‘one size fits all program.’ If you want something that is specifically for your type of business, you need to jerryrig the program yourself and to do that, you need an IT person.” (Capterra)

When you are trying to make a type of software fit into your business, rather than working with one that is the right fit, you are limiting your potential for grown. As a fitness business owner, your industry has a lot of competitors in a lot of different realms. There are other areas that require your attention more than your software.

Your potential to grow with Thryv is also limited by their lack of workout software. This can, again, be traced back to the fact that their software is not specifically for the fitness industry. Lack of workout software means you are limiting the interactions you can have with your members and you are limited in the products and services you can offer.

The software you choose to run your business should empower it to grow rather than limiting its potential. Pros is built specifically for the fitness industry and, because of this, we can design specific functions that will make your business successful. Our workout software allows you to add value to your client’s workouts by giving them the opportunity to log their workout and track their progress. The workout software also gives your business growth potential by providing a means to sell pre-built workouts, workout memberships, and workout challenges to increase your revenue.

Our performance health software is also helpful in showing your clients how they are progressing and it is a useful tool in introducing other services to your clients. They can see the results of their assessments by using the iOS or Android apps that come with your software, and you can automatically remind them about upcoming assessments or automatically share progress information. is customized to whatever you need so that we are the perfect fit for you. Tell us what your business needs, and we will tailor our product to set you up for success. Your dedicated account manager will work alongside our highly-skilled development team to bring your vision to life.

At, we believe that the combination of our overall product, our customization, and our exceptional customer service make us an ideal choice for your business.

What factors do you feel are most important to the success of your business.

If you want to work with a fitness software management company that makes you a priority, request a demo today.


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