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GOALLINE vs. All-In-One Fitness Business Software


Manage and Grow Your Fitness Business Better with Learn more below.

Choose the All-In-One Fitness Business Management Software Platform. Review our head-to-head GOALLINE software comparison and see for yourself. Get a custom web and smartphone app designed for your brand with additional customization available throughout your custom-built software. Grow your business, turn leads into clients, and increase revenue.

Choosing software to run your business is a big decision that can be overwhelming, but it doesn’t have to be, and by the end of this GOALLINE review we hope that the best choice stands out.

In this review, we will stack GOALLINE up against the software platform. By the end, it will be clear to see how the versatile and customizable software from promotes the growth of your business and makes management a breeze! Interested in learning more? Book a demo today!

Fitness Pros Who Trust

GOALLINE Software Review

Founded in 2002, GOALLINE is a youth sports team management software seeking to offer the tools coaches need to spend less time on administration and more time coaching players in their sports skills. GOALLINE offers customizable websites, team and tournament registration, scheduling features, referee and officials management, email and text notifications, mobile app, team management, and more.


The biggest difference between the two software platforms is that the GOALLINE software is designed to manage youth sports teams and to act as a league scheduling software, whereas is designed to manage fitness centers. While there is some overlap between sports and fitness, this does not mean the management platforms are interchangeable. In fact, software discrepancies can cause major challenges for your fitness business.

Because GOALLINE is for youth sports management (using GOALLINE as hockey software management for a youth hockey team, for example), GOALLINE rightly focuses on the coach-player relationship: youth sports online registration, payments, scheduling, and information delivery. While fitness centers need similar functions, there are many other features that are crucial to the effective running of your business.

Further, GOALLINE’s features aren’t designed to be adapted to a fitness center. They function well for youth sports management but would do a poor job of managing a fitness center. We will examine these specifics further in the review below.

On the other hand, the software platform is designed for fitness businesses. We offer countless customizable features that meet the unique needs of your fitness center for greater customer satisfaction and revenue. Keep reading to learn all the ways can grow your business.

Unless otherwise stated, all images and reviews below are of/about the All-In-One Fitness Business Management software platform.

Fitness Business Management Software

Every business is different, which often makes perfect management software for your business illusive. But with the platform, you can have every feature customized for your business to succeed. Since GOALLINE isn’t designed to manage a fitness business, you will be restricting your growth and creating greater hurdles to managing a business.

Let’s take a look at the restrictions of GOALLINE and the flexibility of

Client/Class Scheduling

GOALLINE has a standard sports scheduling feature: input appropriate information into criteria boxes to create an event (for GOALLINE’s purposes, this would be practices and games). Venues can be linked with Google Maps. Invites and reminders can be sent via email, text, or mobile app. The schedule can also be synced with your personal calendar.

This is a suitable scheduling format for youth sports events; however, it would be very problematic for fitness centers. While customers could view your schedule, GOALLINE doesn’t offer a booking feature. This means you must find another way to track participants, payments, and close off an event once capacity is reached or an appointment is taken.

GOALLINE makes scheduling more of a hindrance than a help.

The scheduling function features a professional layout that balances the complexity of a busy calendar with ease-of-use. Customers are able to view the schedule all at once or filter by time, trainer, location, or class to find exactly what they’re looking for.

But equally as important for your fitness center, the software has a user-friendly booking system that converts the interested customer to a confirmed participant. Payments are easily made and recorded in your reporting function for analysis.

Gym/Facility Management

Because GOALLINE is for youth sports management, the only reports it features are those related to sports: player and team stats, tournament stats, league standings, live scoring, and more. It doesn’t offer any business-related reports. This is a huge aspect of your business management that is missing with GOALLINE. By using GOALLINE, you’ll have to find another management software to track and analyze reports in order to effectively manage your business.

The platform is all-inclusive, so there’s no need to find additional software. We make it easy to track everything in your business, from memberships and subscriptions to workout challenges, revenue, taxes, and more. Further, we offer customizable reports to find exactly the information you want. The insight gained from these reports is invaluable as you grow and manage your business.

Client Automation

GOALLINE admins are able to able to communicate with their teams via email, text, and notifications inside the GOALLINE app, but every communication is in a rigid, pre-designed text from GOALLINE. You are not able to edit the text or create a custom automatic communication, nor alter when the communication is sent. This can create a whole host of problems for your business.

At, we know that targeted, customized, perfectly-timed notifications sent at the right time can engage customers and grow your business. Create your own templates with the wording to your specifications to be sent at the time you prefer. Some of our automated notifications include:

  • Send automatic emails for recurring appointments, classes, or customized messages
  • Automatically charge and receive payments
  • Deliver workouts and resources automatically
  • Customize and automate reminders, alerts, and notifications to be sent through your app, text, or email

Dedicated Zapier Support

GOALLINE integrates with Facebook and Twitter but doesn’t list other integrations. This is appropriate for youth sports, but there are many other integrations–both social media and business management–that help effectively manage and promote your business. not only has dozens of popular integrations built into our software, but we also partner with Zapier so your business runs at its peak efficiency. Zapier has over 2,000 apps that take your business to the next level and keep customers satisfied with a personalized experience.

Dedicated Account Manager

GOALLINE offers a number of customer support options, such as live chat, weekly training sessions, email, call center, webinars for specific sports, and recorded how-to videos. These services are more than most companies, but offers superior customer service. is committed to providing you–as our customer–with exceptional customer service. When you partner with us, you receive a dedicated account manager who sets up and manages your customized platform, website, and app and is yours to contact at any time for questions or alteration requests. This invaluable resource will save you countless admin hours so you can stay engaged with your customers and staff.

Customized Software

Across customer service industries, providing personalized services is one of the biggest factors in keeping loyal customers – and fitness centers are no exception. Providing personalized fitness experiences keeps your business competitive and your customers satisfied.

However, personalized services can be a lot to keep track of, and you need a business management software that supports and tracks the various personalizations your unique business provides. This is best done with software customized to meet your needs.

Although GOALLINE does offer customizable websites, their software itself has minimal customization. And because GOALLINE is designed for youth sports, your gym has to adapt to the limitations of GOALLINE instead of the software fitting your specific needs.

The platform is completely customizable. This gives you abundant opportunities to promote your business, engage customers, and retain members. Let’s look at some of these customizations below.


The only custom branding GOALLINE offers is the creation of a custom-branded logo, presumably to be uploaded to your website. Otherwise, GOALLINE’s brand is dominant–from the software management for staff to the app features customers use. While a logo is important, there is so much more to a brand than a logo.

At, we support all aspects of your unique business through our software. We keep your business front and center by completely personalizing your business platform. Everything in our platform is customized specifically to your brand so it feels authentically yours, from your custom app, website, e-commerce opportunities, workout software, and performance software.

iOS & Android Apps

GOALLINE has its own app for admins and players to use, but it is poorly rated and reviews reveal it is full of glitches. For instance, most reviews state the app loads to a blank screen and won’t display any information. If it does load information, the app crashes frequently and must be re-loaded. Information that is altered on the computer app doesn’t sync with mobile apps–and vice versa–leading to confusion and frustration for admins and customers.

However, even if the app was functional, it doesn’t have the features your fitness facility needs. GOALLINE’s app primarily provides updated team and player stats, the team schedule and map directions, live chat, group messaging, and payment processing. With the exception of viewing the schedule (which, as stated above, has minimal use because it doesn’t allow booking), these features are almost useless to a fitness center.

But with, you have a reliable, glitch-free, custom-branded app. Everything that can be done on a computer can be done on your admin or member app–and syncs flawlessly with other devices. Customers can easily view the schedule, book, and pay for a class. Relevant notifications are sent at targeted times to engage customers and clients. Trainers can track their clients’ progress, create new workouts and nutrition plans, communicate with clients, and more.


GOALLINE does offer website creation but gives surprisingly little information about what their youth sports websites include. GOALLINE offers a basic website design (but doesn’t specify functions or features) and an upgraded website called GOALLINE Pro with improved graphics, news slider, and social media links.

Websites are the first impression many potential customers have of your business, so your website should be engaging, appealing, professional, informative, and customized to your brand. It’s also helpful to have features such as a viewable schedule, booking capabilities, trainer and instructor bios, e-commerce such as an online store or workout plans, and member profiles. These features aren’t offered by GOALLINE, and as a result, your website will be less effective in converting leads to customers. has a team of skilled developers to create a custom-branded website for your business. Choose from unlimited themes, custom graphic work, colors, features, custom dev, integrations, and more, and our custom dev team creates a professional, customized website that converts visitors to leads and engages your customers. We specialize in SEO-optimizations and are a Google Certified Partner for added website security.

Additionally, tech support is simply a click or call away–both during initial set-up and for as long as you partner with us. Your dedicated account manager gladly handles every alteration or overhaul so that your business stays professional and profitable.

Security Features

Besides mentioning PayPal as its payment processing platform, GOALLINE does not list any specific privacy measures for its software, which is a huge red flag. Storing member details, payment information, and health information should be taken seriously and filed securely. GOALLINE’s lack of security measures could be reason alone to disregard GOALLINE’s software.

At, we take security very seriously. Every website and app is SSL Secure. We protect your clients’ information with the internationally-secure Privacy Shield Framework, and we utilize Google Cloud for storing and transferring data. Payments are made and processed through Stripe.

Marketing Integrations

GOALLINE doesn’t offer any marketing integrations. While this may not matter in managing a youth sports team, it is a significant drawback for fitness businesses. Not providing a marketing integration function adds dozens of desk hours to your workweek or forces you to pay for other marketing software. Either way, GOALLINE doesn’t benefit your business in this area.

The software platform integrates with an abundance of popular integrations such as:

  • MailChimp
  • ConstantContact
  • ConvertKit
  • Google Analytics
  • Facebook Pixel
  • And more!

We can integrate with just about every program through Zapier, making the software platform one of the most versatile and valuable fitness management platforms around.

Grow and manage your fitness business better with

Workout Software

Workout software is one of the best ways to provide a personalized fitness experience for every customer. When customers feel prioritized through personalization, they are more likely to be loyal customers and promote your business.

Because GOALLINE is designed for youth sports management, it doesn’t offer any workout software. This results in a missed opportunity for your business to best engage your customers.

However, has a number of creative ways to provide personalized services to customers. Since GOALLINE doesn’t offer a workout feature, let’s examine the features provides.

Workout Creator/Logger includes a premium workout creator and logger with our software that keeps clients engaged with your brand and motivated to achieve their fitness goals. Trainers use the workout plan creator to customize their clients’ next set of workouts based upon each client’s needs and goals or assign a pre-designed workout from the library.

These workouts are automatically sent to clients in your custom-branded app so clients can perform and log their workouts at their desired location and time. This flexibility improves program adherence and client results. As clients complete their workouts, trainers can easily track a client’s progress and clients can communicate with trainers with our messaging feature.

No two trainer-client relationships are the same, so the workout creator/logger helps effectively engage every client with endless possibilities for delivering workouts, tips, and encouragement to every client, including:

1-1 Training

The software assists trainers with the organization, communication, and creativity required in managing multiple clients. For clients, our app keeps their workouts, nutrition plans, resources, goals and progress reports, and performance assessments easily accessible for improved program adherence and results.

Group Training

Providing group class options boosts customer satisfaction, fosters a tight-knit gym community, and ultimately increases your profit; but, sometimes, the scheduling and resources can be overwhelming to manage. With, you can easily apply the same training methods from 1-1 sessions to group training. It couldn’t be easier to create, schedule, and track group classes.

Online Training

Bring your training to any client through online customized workout delivery. Trainers create workout plans as they would for 1-1 training, but instead of having in-person sessions, trainers communicate with clients completely through the app messaging feature. This is an excellent way to utilize the capabilities of our software to boost your revenue.

Exercise Library includes an exclusive library of educational and instructional exercise videos with our platform. These can be used for a variety of purposes, such as creating pre-designed or custom workouts. Our professional videos give clear, easy-to-understand instructions and demonstrations of proper form, as well as modifications for injuries and difficulty levels.

This essential feature is not included with GOALLINE’s software, which means trainers must provide their own videos or pay for an additional exercise logger and library. This disorganization leaves clients and trainers frustrated toggling between multiple apps and resources. Instead,’s professional approach keeps everything in one spot–your app.

Custom Exercises

Not only do you receive’s complete exercise library, but we also enable you to merge your YouTube or Vimeo accounts with our videos. Using your own videos adds a personal touch to workout plans and demonstrations, which promotes and adds value to your brand.

TV Workouts

Change up the presentation style by casting any video from your exercise library onto a TV screen during a group or 1-1 training session. This adds another layer of personalization to your fitness center.

E-Commerce Software

As more customers demand online sales and subscriptions, a variety of e-commerce options is essential to grow your business and engage your customers. Otherwise, it’s easy for customers to move onto the next fitness center that allows them to better personalize their fitness experience with more e-commerce options.

However, you must have a reliable and flexible business management software in order to effectively offer creative e-commerce options. Unfortunately for GOALLINE, all their software offers is online and mobile sports registration payments. This is reasonable given that the software manages youth sports, but GOALLINE won’t help your business grow through e-commerce.

On the other hand, the platform not only supports online and mobile payments but offers a host of unique and engaging and profitable e-commerce opportunities. Check out just a few popular ways grows your business through e-commerce:

Payment Processing

GOALLINE uses PayPal for mobile payments, which is comparable to’s use of Stripe. admins can easily schedule automatic payments or charge one-time purchases. All purchases are secure and conveniently recorded in our software for easy tracking and reporting.

Sell Products

A fun way to engage your customers is through an online store. You can sell just about any product, so get creative! Sell items like personalized apparel, bumper stickers, water bottles, and exercise gear, or supplements and nutritional support. This is an excellent way to promote your business and bring in extra revenue.

Sell Workout Plans

One of the biggest competitors to your business isn’t the fitness center down the street; it’s at-home workout plans and videos. The best way to keep customers engaged with the value of your brand is by creating and selling your own workout plans. This utilizes the flexibility of the software so members get the experience of a personalized trainer in the comfort of their own home and stay committed to your business.

You know your clientele best, so offering a variety of plan lengths, difficulties, fitness focuses, or other specifications can meet customer needs better than generic workout videos and keep them engaged with your brand. Since doesn’t limit how many plans you can sell, so there’s no cap on your potential profit.

Offer Online Workout Memberships

The platform enables you to capitalize on the profit to be made from online workout memberships. Without the right business management software, trainers invest countless hours creating, delivering, and managing personalized workouts, which significantly reduces your profit.

With, trainers simply create a client’s customized workout plan in one sitting, schedule the workouts to be delivered at automatic intervals, and monitor client progress throughout the workout plan.

Sell Workout Challenges

Try’s workout challenges to bring together your gym community, encourage accountability, and push competitors to achieve their fitness goals. Simply customize a challenge to your needs and let our software run the challenge for you.

Performance Health Software

Performance assessments are essential to safe and effective personal training, measure a client’s baseline, and determine progress. The data derived from performance assessments help a trainer create and alter a client’s program, and clients are motivated by seeing concrete progress.

GOALLINE doesn’t offer any performance assessments. This isn’t a knock against GOALLINE, which is meant to manage youth sports; this feature would be unnecessary for GOALLINE’s intended customers. However, using GOALLINE will inevitably hurt your business because performance assessments are crucial personal training. This is a service you must provide, and if it isn’t included in your software, you must find another way to provide it.

Our team at knows the importance of performance assessments in personal training, so we include this function in our software. Let’s examine this feature below.

Assessments offers standard and customizable assessments so you can meet the specific needs of your client. Using our targeted assessments adds a personalized touch to a client’s program and reveal tailored results so clients can make the most progress.

Our software’s simple layout allows trainers to spend less time inputting data and more time with their clients. The completed assessments are then automatically delivered to the client’s app for easy access and progress tracking.

Performance & Measurement Reports

To go along with our personalized assessments, also offers personalized interactions. These keep your customers engaged and motivated on their fitness journey. With our software, automatically deliver:

  • Workout reminders
  • Goal achievements
  • Recurring assessments
  • Progress photos
  • Measurements
  • and more!


Nutrition should never be overlooked in personal training, and with the software platform, we haven’t forgotten the importance of nutrition. Our comprehensive software includes a nutrition tracker so clients can easily log, track, and analyze their daily dietary intake.

GOALLINE Software Pricing

GOALLINE doesn’t have any pricing available to the public. Potential customers must request a quote from GOALLINE.

GOALLINE Software Competitors

GOALLINE’s competitors are listed below:

And of course,

The Bottom Line: Pros and Cons

Choosing the right business software can be an intimidating decision, so let’s take a final look at GOALLINE and


GOALLINE is designed for youth sports team and league management. While it might manage youth sports effectively, it simply doesn’t have the necessary capabilities to successfully manage a fitness business. Several big drawbacks to GOALLINE include:

  • The schedule doesn’t allow clients to book appointments, which will lead to customer confusion and frustration.
  • It has no business-related reports. All data must be manually recorded in another software.
  • Admins are unable to alter the text of emails or SMS messages.
  • There are no business-related management or marketing integrations.
  • The customizability of your company website and the GOALLINE app is restricted.
  • E-commerce is severely limited to mobile payment processing.
  • There are no workout software or performance assessment functions.

These and other inadequacies confine your growth and ineffectively manage your business. Instead of easing your managerial burden, GOALLINE adds time-consuming tasks to your plate. The bottom line: GOALLINE shouldn’t be considered to manage a fitness business. Pros

Instead, eases your managerial load with our completely customizable software. Here are just a few ways our platform benefits your business:

  • We offer unlimited integrations that automatically perform mundane tasks.
  • Your dedicated account manager will make every alteration to your website, app, or platform.
  • Our scheduling feature is clear and user-friendly so customers can easily book classes and appointments.
  • Our targeted reports give invaluable business insights that support growth.
  • Our workout software and performance assessments set up your trainers and clients for success.
  • We have endless e-commerce possibilities that boost your profit.
  • And more! makes your business platform decision easy. We’re here to help your business grow. Are you ready to get started? Book a demo today!


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