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Sports Connect vs. All-In-One Fitness Business Software


Manage and Grow Your Fitness Business Better with Learn more below.

Choose the All-In-One Fitness Business Management Software Platform. Review our head-to-head Sports Connect software comparison and see for yourself. Get a custom web and smartphone app designed for your brand with additional customization available throughout your custom-built software. Grow your business, turn leads into clients, and increase revenue.

Choosing software to run your business is a big decision that can be overwhelming, but it doesn’t have to be, and by the end of this Sports Connect review we hope that the best choice stands out.

In this review, we will cover Sports Connect company background as well as information about their system, features, pricing, and their top competitors.

We will also tell you why will be the better choice for your fitness business. From customizable websites and apps to workout creation/delivery, nutritional tracking, e-commerce, and much more, our features are built with your success in mind.

Want to learn more about the numerous capabilities you will have with our software? Book a demo with today!

Fitness Businesses Who Trust

Sports Connect Software Review

Sports Connect Logo

Founded in 2002 and headquartered in Atlanta, Georgia, Sports Connect is a software platform focused on online registration for youth sports, sports websites, and league management tools for youth sports organizations like AYSO. Once three independent youth sports technology providers, Blue Sombrero, Affinity Sports, and Stack Sports joined together to create Sports Connect.

Generally, Sports Connect has amassed solid reviews as a simple management tool for athletic clubs/teams. However, there have been a few common complaints about limitations in customization and functionality in their software.

 “Lack of true customization across the setup and login screens. Pretty clunky for the end user and requires a bit of change management.” (Capterra)

“The software is limited in customization and functionality and could use some updating in my opinion.” (Capterra)

“Made Youth Soccer more difficult to manage.” (Capterra)

“Falls short on consistent results like bulk transfers and frustrates the user.” (Capterra)

Sports Connect vs.

In comparison to, Sports Connect also lacks features that are necessary for this modern age. Their features are not designed to improve the health and fitness of clients which is important for any sports/fitness related business or organization. What sets from the rest is that our team/advisory board is full of top fitness professionals and individuals who have been in many facets of the sports and fitness industry. We know what it takes to manage and grow a business successfully and our software is designed to do just that.

Below, we will go into more detail about Sports Connect and why is the better choice.

Unless otherwise stated, all images and reviews below are of/about the software platform.

Fitness Business Management Software

The management of your business is what keeps your business operating adequately. The software you use for management has to have the necessary capabilities to allow for an easy, efficient, and organized experience. That is why Fitness Business Management Software (FBM) is capable of managing many key features such as schedule management for classes, members, and employees, as well as workout creation and delivery, billing, notifications, and more. All of these management features are operated within the same web and mobile apps so there is no need for using different applications. Everything you need to manage your business will be all in one place.

Below, we will compare some important management features between and Sports Connect.

Client/Class Scheduling

Sports Connect’s scheduling features are designed to schedule games and practices. They don’t state to be able to schedule/book individuals or sort. They do state that their calendars can be integrated with Google and Apple calendars.

With you are able to track visits and book classes/sessions. You also have the ability for calendar integration with Google and Apple and with our calendars, you can sort clients by:

  • Trainer
  • Location
  • Service
  • Recurring
  • Time
  • Availability

Gym/Facility Management

With Sports Connect, the management of staff can be done by assigning security roles to users. You can also assign members as players and volunteers and implement customized reporting in various areas such as billing and participation. enables you with gym/facility management features that allow you to manage your staff and business effectively. You are able to provide staff accounts with different permissions and customized business and sales reports to fully analyze how your business is operating. Your customized reports can be sorted by client, location, and services allowing for multiple ways to analyze your business. 

Client Automation

There are not many areas of your business that you can automate with Sports Connect. Sending automated emails is the only automation feature stated on their website.

Automation increases efficiency and makes running your business much easier. That is why gives you the ability to automate many areas of your business. Our software platform allows you to:

  • Automate Emails and Texts/Other Automatic Features
  • Automate Workout Delivery
  • Automate Resource Delivery
  • Automate Assessment Delivery
  • Automate Reminders/Alerts via app, text, and email

Dedicated Zapier Support

At, we provide our clients with a plethora of integrations – but, sometimes, you want a bit of a boost. Our partnership with Zapier allows you to, in Zapier’s words, “Integrate (link your web apps with a few clicks, so they can share data), Automate (pass info between your apps with workflows called Zaps), and Innovate (build processes faster and get more done – no code required).

Part of this partnership includes dedicated Zapier support to help you through every step of the process. With over 2,000 apps to choose from, you can rest assured that your company’s website is as efficient and user-friendly as possible.

Dedicated Account Manager

At, we take customer service very seriously; which is why we provide our clients with a dedicated account manager to help them through every step of the process – indefinitely.
If you want to redesign your website, your account manager will get it done. If you want to set up an e-commerce store, your account manager won’t blink twice. Whatever you need, our world-class dev team will come through. From the mundane to the complex, we have you covered.

Customized Software

Customization is very important when it comes to showcasing your brand effectively as your brand’s likeness can pique interest. This is why it is important for the software you utilize to allow for a wide range of customizable options.


Having the ability to custom-brand your apps can resonate well with potential customers. Sports Connect does not offer you a custom-branded app but has you covered.

iOS & Android Apps

As there is not a Sports Connect app, let’s focus on’s app offerings. allows for a fully customizable app for iOS and Android devices. It will be your brand made available to search for on the Apple and Android app stores. You will be able to customize your web and mobile apps with not just colors and logos but also verbiage, integrations, custom videos, and more.


Both and Sports Connect allows for customizable websites. Some of the features that’s custom websites include are:

  • Responsive
  • SEO optimized
  • Unlimited theme changes
  • Built to convert visitors to leads
  • Custom graphic work
  • Google Certified Partner
Security Features

Sports Connect does not state or explain the security measures used for their websites and payment processing on their website.

Security is of high importance to us at All of our websites and mobile apps are designed to process data in accordance with the responsibilities under the GDPR (General Data Protection Regulation). All purchases are encrypted using SSL and secured by Stripe and are certified to PCI Service Provider Level 1. We also utilize measures that include Privacy Shield Framework and Google Cloud.

Marketing Integrations

There are no marketing integrations with Sports Connect. This is far from the case with We know that having a plethora of integrational options helps you stay connected in many ways; which is why our software platform can integrate with many other platforms.

Some of our more popular integrations include:

  • MailChimp
  • ConstantContact
  • ConvertKit
  • Zapier
  • Google Analytics
  • Facebook Pixel

Grow and manage your fitness business better with

Workout Software

As a fitness or sports business, having software with the capability to create custom workouts/plans for your clients can be a game-changer and oftentimes, a necessity. Sports Connect does not allow you to create, send, and track any type of workout content for your clients., on the other hand, empowers you with powerful workout creation/logging features designed to fit the needs of any client.

Workout Creator/Logger

Our workout creator/logger provides users with endless possibilities for delivering workouts, tips, and encouragement to clients in any scenario, including:

1-1 Training

With you can customize one-on-one training sessions to your liking for in-person and/or online clients.

Group Training

No matter if you are training a group of athletes or a dance class, our software platform allows you to customize sessions to fit the needs of any group activity.

Online Training

With the numerous amounts of social engagements the internet provides, our software allows you to design and sell online workout plans easily.

Exercise Library

What also makes unique is that we make it easy for you to create workouts and plans for your clients. You will have a pre-built library of exercises at your disposal to create your workouts. You can easily search any type of exercise needed in which these exercises include video demonstrations, tips, location of muscles worked, and more. You are also able to add your own custom exercises truly allowing you to create content for any individual or group.

Custom Exercises

Aside from the pre-built library of exercises that you will have access to, also allows you to create custom exercises to add to the library. These exercises can be filmed anywhere and can feature you, your staff members, or anybody of your choice.

TV Workouts

Not only can clients watch demos of the exercises you’ve sent them within their workout plans, but gyms can also use the exercise library as well as a great way to cast exercise demos onto gym television screens during group classes or one-on-one training sessions.

This is a great way to provide that “personal touch” so many people look for when choosing a gym.

E-Commerce Software

E-commerce is a focal point of revenue for many fitness businesses. The accessibility the internet provides with millions of users allows the potential for revenue growth. That is why offers you many e-commerce and point-of-sale options.

Payment Processing

The main method of payment with Sports Connect is by credit card. It is unclear if they allow for other payment options. With you’re ensured to have numerous payment options; giving clients the ability to pay a one-time or recurring fee or membership with cash, check, credit card, or direct deposit, online and/or in-store. All of these payment tools can be accessed within the same custom-branded web and mobile apps you use for your clients and staff.

Sell Products

Both and Sports Connect allows you to sell products online. However, it is unclear if you can sell in-store products with Sports Connect like allows you to do.

Sell Workout Plans

Sports Connect does not allow you to sell workout plans. differs as you have the ability to sell specialized or customized workout plans to anyone, anywhere no matter if they are an in-person or online client.

Offer Online Workout Memberships

Sports Connect does not allow you to sell workout memberships. With you can truly automate clients’ schedules by selling online workout memberships. These memberships allow for exercises to be sent automatically at a designated time/situation in which clients can perform these exercises at any location.

Sell Workout Challenges

With you also have the ability to attract potential clients and engage your current ones by selling workout challenges anywhere and at anytime.

Performance Health Software

For any fitness/sports business, the health of your clients is always important and can correlate to their success and performance. That is why having features dedicated to the health of your clients can be a necessity. With Sports Connect, there are no features for assessments, measurements, or nutrition creating a disadvantage when it comes to improving the overall health and fitness of your clients.

At our Performance Health Software is designed to improve the health of clients by allowing you to:

  • Reengage clients through automated assessments
  • Retain clients by showing progress
  • Track measurement data, injuries, etc.
  • Optimize the delivery of personalized workouts and nutrition


With, custom assessments can be created and automatically trigger custom workouts based on the data acquired.

Performance & Measurement Reports

As part of an assessment, you have a wide range of performance and measurement options to choose from such as weight, height, activity level, distance runs, power output, range of motion measurements, and others. You can also track your clients’ successes and opportunities with exercise performance tracking, workout snapshots, record tracking, and progress photos.


With, you are able to monitor your client’s eating habits and track daily nutrients such as carbs, fat, protein, etc. You are also able to upload meal plans, files, and pictures giving you the ability to improve the nutritional aspect of your client’s journey. 

Sports Connect Pricing

Sports Connect’s pricing information is not readily available. You have to request a demo to receive concrete information about their pricing packages.

Sports Connect Software Competitors

Common competitors of Sports Connect include Team Snap, ACTIVE Net, LeagueLineup, SportsEngine, and Team App.

The Bottom Line: Pros and Cons

Improving the overall fitness and health of individuals is one of the main goals for any fitness/sports business as it leads to peak performance and positive results. Because of this, the software platform you utilize needs to have the necessary features in place to allow you to do just that. Thankfully, is that software platform.

Sports Connect Cons

Although Sports Connect is mainly designed to cater to youth sports teams and leagues, they don’t have all the necessary features and integrational options needed to improve the health of athletes. They also don’t offer a customizable and stand-alone application that users can easily have access to straight from the Google and Apple stores. With users complaining about the limitations in customization and functionality within their software as well, it can be hard to envision running a fitness business tailored for your business growth and the overall success of clients. Pros

There is a reason why some of the best fitness professionals have put their trust in our software platform. gives you numerous opportunities and capabilities to grow and manage your business. With customizable features such as workout creation/logging, e-commerce, custom assessments, numerous integrational options, and more you are ensured that you will have the necessary tools needed for you and your clients to thrive.

What features are most important to your business?

If you are ready to equip your business with software built for success, book a demo with today!


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